Who do you love? BO DIDDLEY! Only through Bluescentric Brand, find official Bo Diddley Classic Rock T Shirts in comfortable sizes Small-5XL. Vintage lightweight t-shirts and classic 100% heavy cotton shirts are both available. 

Also find a line of official Bo Diddley Mugs, Apparel styles and Merchandise. Every sale directly benefits Bo Diddley’s estate.

Boen in McComb, Mississippi in 1928, Bo made a name for himself by creating wild, rhythmic beats that just have to be danced to. With hits like "Who Do You Love", "Roadrunner" and "Hey Bo Diddley", Bo was easily one of the most influential pioneers of Rock n Roll. That's why he's known as The Originator. In addition to almost single-handedly creating the backbone of Rock music, Bo was a prolific tinkerer, creating his own guitars and equipment.